Energy efficiency initiatives
We have been offering energy efficiency programmes and initiatives to help customers lower their energy bills and help the environment for more than 20 years in the US. A significant initiative in 2009 was our 3% Less challenge, which asks our customers to commit to using 3% less energy a year for the next 10 years. Our website allows customers to take part in free energy evaluations, learn ways to reduce their energy use and sign a pledge. We have also introduced a home energy programme, where participating customers receive a monthly energy report that compares their actual energy use to that of their neighbours.
In the UK, we have established Affordable Warmth Solutions, an independent community interest company that builds on the expertise and reputation of our former affordable warmth programme. The company brings together funding partners, local authorities and communities to provide efficient gas connections and new gas heating systems for the fuel poor. It has already delivered many schemes with more planned for 2010/11.
We believe that increased awareness and responsibility among energy users, together with a more collective and collaborative approach to meeting shared energy and environmental goals, marks a growing trend in the energy industry.